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A Chance Encounter With The Beatles Saved The Rolling Stones’ Career. Here’s What You Can Learn From It.



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By late 1963 the had launched one tune. It was a canopy of Chuck Berry’s “Come On.” They have been a blues cowl band and had by no means written their very own music. 

Having signed a file deal the strain was on. They wanted a single (one which wasn’t a canopy) in the event that they needed to maintain their label joyful and switch music right into a profession. They discovered a lifeline in

On September 10th, 1963 Rolling Stones supervisor Andrew Oldham stepped out of the studio the band was rehearsing in. He ran into Lennon and McCartney getting out of a cab. The unintended assembly was a godsend. Oldham recollects that he “invited them to the studio where the Stones were rehearsing and, right then and there, the two finished off what had been a McCartney sketch of an idea, handing it the Stones for their single.”

Related: 15 Fab Quotes About the Making of ‘Sgt. Pepper’s Lonely Hearts Club Band’

Lennon and McCartney had written, “I Wanna Be Your Man”. The tune was a present from one group of pals to a different. It might as effectively have been a present from god. In November of that yr, The Rolling Stones launched “I Wanna Be Your Man” as a single. It rocketed to #12 on the pop charts. This gave Rolling Stones the traction they wanted. The relaxation is historical past.

With , the identical dynamics are at play.

Collaboration amongst like-minded creators lays the muse for success.

To the casual listener, this was (finally) an original song from The Stones. In reality, it was the behind the scenes collaboration with The Beatles that gave The Rolling Stones the launchpad they needed. 

Would they have made it on their own? 

Maybe. Maybe not.

The release gave The Rolling Stones breathing room to figure out how to compose their own songs. Additionally, Jagger and Richards credited watching Lennon and McCartney at work with providing insight into how to write a song.

The modern equivalent is occurring with influencers. They’re working (often behind the scenes), helping one another. They’re sharing information and ideas with their digital compatriots. 

With a combined reach of 50+ million followers, one such group has given themselves the moniker, Titans. They message each other to orchestrate collaborations, promotional strategies and share monetization tactics.

Srikar Karra (who has 5 accounts with a combined reach of over 3 million) is a member.

According to Karra, the TikTokTitans work together, “to identify what actions suppress or boost video performance with the algorithm. Of course, money is a big topic of conversation. We’re always sharing tips about monetization.”

The biggest impact of collaboration has been in their collective growth. Based on Karra’s estimates the, “combined following has nearly doubled. We all engage, with and duet, each other’s content. This is helpful because TikTok pushes out content when big creators engage with posts.”

Related: Rolling Stones Rocker Turns Eco Entrepreneur

Karra thinks most brands don’t understand this aspect of social media. 

He and his peers, “don’t really care about aesthetics. Brands put too much emphasis on the nitty-gritty details and forget the big picture. They’re trying to make the coolest video, but if you’re not creating something that leads to interaction then none of it matters.”

When it comes to social media – most brands place an emphasis on the media. Not the social. 

Just look at a like Microsoft. 

They regularly post beautifully produced videos and images. Yet, despite having 14 million followers on Facebook, they often get less than 100 likes per post. 

Why? 

They’re missing out on what really matters. They’re not participating in the community around them. There is no reciprocity with others. There’s no collaboration. Even comments and questions on Microsoft’s page go unaddressed.  

Microsoft’s approach is in stark contrast to brands that are more socially adept. 

For example, Chipotle has become a social media darling. They regularly collaborate with content creators, participate in trends, and are swift to respond to consumers (and not just to those with large followings). 

For Halloween of last year, they launched a #Boorito campaign. They invited fans to post “earlier than and after” TikTok’s of getting into their Halloween costumes. Anyone who wore their costume into Chipotle was given a discount, and the five TikTok’s with the most likes got free burritos for a year. 

In a sense, it was a collaboration with the entire TikTok community. 

They turned to TikTok influencers to help spread the word. Chipotle collaborated with well-known creators such as Zach King, Kombucha Girl, and The Stokes Twins. 

It paid off. The campaign generated over 4 billion views. 

Tressie Lieberman, VP of digital marketing at Chipotle stated that “the numbers are massive.” This is success rarely seen (if ever) for brands on social media. But this is not a fluke – it’s a natural byproduct of a focus on collaboration with the community.

Before social media came along brands had to focus on the media they created. They’d invest in high-end productions, commercials that would be on par with the TV content that appeared next to the ads. The problem is they haven’t adapted to the two-dimensional landscape of social media. They’re continuing to focus on the media and forgetting to incorporate the social.

If brands want to maintain relevance, they need to put social at the center of everything they do. To do this they must collaborate with the community around them. It cannot be an afterthought. Otherwise, no matter how big they seem today, they will soon be left in the dust.

To adapt the words of (ever so barely), manufacturers “never needed anybody’s help in any way. But now these days are gone.”



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