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Do you endure from “Imposter Syndrome?” Constantly asking your self nagging questions like, “Why would anyone invest in me? I don’t look legit because I don’t have as many followers as _______ (fill in the blank). Is it stopping you from moving forward in your business or even worse… preventing you from starting?
Fact: we buy from people we like, know, and trust and if you’re in the public eye, you’re going to be judged by the size of your platform and audience. A large audience gives you leverage for positioning a better book deal, a better publisher, better distribution, and charging premium prices.
How do you boost and grow your social media following, whether you’re just starting out or have been in business for 20 years, 30 years, or longer?
I talked to an expert who’s known as the celebrity influencers’ secret weapon and has worked with people like Dwayne Johnson (The Rock), Jay-Z, Beyonce, Robert Kiyosaki, Russell Brunson, the Ritz-Carlton, and Daniel Wellington. He is a man behind the scenes and shared with me the best ways to grow your influence, audience, and platform in this incredibly noisy world.
His name is Zach Benson and he started his career in a way that may surprise you. Before his extremely successful marketing career, he was a breakdancer on the show, “So You Think You Can Dance” (now in its 15th season). He made it to the ultimate 4 within the contest, taught dance everywhere in the world, and in the direction of the top of his profession, he was making $1,000 an hour instructing dance workshops. Dance modified his life.
But an harm introduced his profession to a screeching halt.
Benson was in India instructing at a salsa convention and throughout a warm-up, he landed in a nasty place. Because he was the principle attraction, the organizers informed him he had to dance anyway (despite the fact that he was injured). The efficiency lasted about 30 seconds; he fell once more and was rushed to the hospital. The docs informed him that he wouldn’t have the ability to dance once more and that was the top of his profession.
Benson grew to become depressed, and did not have a “plan B.” Coincidently, the identical pal that received him into dancing known as him and stated, “I know you’re going through a hard time right now, but my brother and I are making a ton of money on Instagram. You’ve got to get in on this!”
With the final $10,000 he had, Benson invested in an Instagram account that had 400,000 followers. He used that account to develop different individuals’s accounts, do promoting, rinse, and repeat. Fast ahead to as we speak: he has a community of 20 million and is working with a number of the largest manufacturers on this planet.
So how did Benson handle all of this? Here are some extremely worthwhile, Instagram development hacking suggestions and particular issues you are able to do proper now.
Tip 1 – Using paid, automated techniques or “bots” will get you shut down nearly instantly and you could possibly lose your account. And sure, 2020 is a distinct ballgame altogether in contrast to only a few brief years in the past. You can now not simply publish and develop.
Tip 2 – The solely method to develop by hundreds of followers per 30 days is with shoutouts. Reach out to different influencers in your area of interest and ask them, “Hey, how much do you charge for a 24-hour post on your wall?” The objective is to get a military of like-minded influencers to promote you and your content material. When you get sufficient influencers selling you in a brief window of time, it hits the algorithms’ increase due to the discover web page and you may develop by hundreds of followers per 30 days.
Tip 3 – If you do not have cash to spend and need to develop organically, you should use what’s known as the “repost strategy.” Benson grew his private journey account from zero to 70,000 followers with out spending a penny utilizing this technique. He reposted different individuals’s lovely journey content material onto his journey web page, gave them credit score, and used engagement teams and the precise hashtags to increase it to the highest.
Tip 4 – Speaking of #hashtags… you’ve gotten to use the precise ones. Many individuals are utilizing very generic hashtags that received’t assist you to develop. Let’s say that you simply’re in the true property enterprise and you employ the hashtag #realestate. That generic hashtag has tens of millions of posts on it. Same with hashtags like #motivation or #journey. When you employ these super-generic hashtags, your publish won’t ever be seen. You’ll be swallowed up as a result of so many different individuals are utilizing the identical ones. What you need to do is analysis the hashtags which can be related to you and solely have between 10 to 20,000 posts.
To hear the remainder of Benson’s suggestions, methods, development hacks and finest practices, watch the entire YouTube interview right here: www.MrBz.com/ZachBenson and for an Instagram information and technique session with Zach, go to: www.PaidForLife.com/Z or textual content “Z” to (858) 434-5316.